My Work

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Senior Product Designer

Sept. 2017 – Present

UX Research · UI Prototyping · Interaction Design · Usability Testing · Front End Development

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Senior Business Analyst

Dec. 2016 – Present
Account Management · Business Strategy · SQL Analysis · Process Development
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Digital Marketing Manager

Sep. 2014 – June 2017

Email Marketing · SEO · UX Research & Design · Web Reporting & Analytics

Quote and Purchase Web App

I was directly involved with the redesign and development of ForeverCar’s Quote and Purchase Web Application.
UX Research & Design · HTML/CSS/JS · UI Prototyping · FrontEnd Development · QA Testing
Pear Transactional Email

ForeverCORE CRM & Sales Tool

I led a redesign of the ForeverCORE – ForeverCar’s proprietary CRM and Vehicle Service Plan Selling Platform.
Usability Testing · HTML/CSS/JS · UI Prototyping · FrontEnd Development · QA Testing
Pear Transactional Email

Email Marketing

I manage Pear’s email marketing channel.
List Management · Email Design & Development · Campaign Strategy & Execution
Pear Ambassador Program

Transactional Email Redesign

I led a team to completely overhaul and redesign Pear’s transactional email flow.
Landing Page Development · Competitive Analysis · HTML/CSS · UX · Economic Forecasting
Pear Transactional Email

UX Research

I helped build and manage Pear’s UX Research Group.
Field Interviews · Usability Testing · Affinity Mapping · Human-Centered Design · Wireframing
KJ Technique · Google Slides · Whiteboard · Post-its
Pear Ambassador Program

Pear Ambassador Program

I designed and implemented the Pear Ambassador Pilot Program.
Landing Page Development · Competitive Analysis · HTML/CSS · UX · Economic Forecasting
Wordpress · Mailchimp · Google Analytics · SQL
Pear Ambassador Program

Email Prospecting

I managed Pear’s B2C and B2B email prospecting efforts.
Competitive Analysis · Lead Generation · Content Creation · Landing Page Development · Conversion Optimization · A/B Testing · Reporting
Pear Ambassador Program