My Work

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Digital Marketing Manager

Sep. 2014 – Present

Email Marketing · SEO · UX Research & Design · Google Analytics

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Senior Business Analyst

Dec. 2016 – Present

Account Management · Business Strategy · SQL Analysis · Process Development

Email Marketing

I manage Pear’s email marketing channel.

List Management · Email Design & Development · Campaign Strategy & Execution

Pear Ambassador Program

Transactional Email Redesign

I led a team to completely overhaul and redesign Pear’s transactional email flow.

Landing Page Development · Competitive Analysis · HTML/CSS · UX · Economic Forecasting

Pear Transactional Email

UX Research

I helped build and manage Pear’s UX Research Group.

Field Interviews · Usability Testing · Affinity Mapping · Human-Centered Design · Wireframing

KJ Technique · Google Slides · Whiteboard · Post-its

Pear Ambassador Program

Pear Ambassador Program

I designed and implemented the Pear Ambassador Pilot Program.

Landing Page Development · Competitive Analysis · HTML/CSS · UX · Economic Forecasting

WordPress · Mailchimp · Google Analytics · SQL

Pear Ambassador Program

Email Prospecting

I managed Pear’s B2C and B2B email prospecting efforts.

Competitive Analysis · Lead Generation · Content Creation · Landing Page Development · Conversion Optimization · A/B Testing · Reporting

Pear Ambassador Program