My Work – FullPage | BVH · Brett von Halle

Sep. 2014 – Present

Email Marketing · SEO · Facebook Advertising · UX · Optimizely · Lead Generation · Google Analytics

Dec. 2016 – Present

Email Marketing · SQL Analysis · UX · Lead Generation · Google Analytics

I manage Pear’s email marketing channel.

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List Management · Email Design & Development · Campaign Strategy & Execution

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I led a team to completely overhaul and redesign Pear’s transactional email flow.

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Landing Page Development · Competitive Analysis · HTML/CSS · UX · Economic Forecasting

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I led a team to completely overhaul and redesign Pear’s transactional email flow.

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Landing Page Development · Competitive Analysis · HTML/CSS · UX · Economic Forecasting

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I helped build and manage Pear’s UX Research Group.

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Field Interviews · Usability Testing · Affinity Mapping · Human-Centered Design · Wireframing

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KJ Technique · Google Slides · Whiteboard · Post-its

I designed and implemented the Pear Ambassador Pilot Program.

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Landing Page Development · Competitive Analysis · HTML/CSS · UX · Economic Forecasting

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WordPress · Mailchimp · Google Analytics · SQL

I managed Pear’s B2C and B2B email prospecting efforts.

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Competitive Analysis · Lead Generation · Content Creation · Landing Page Development · Conversion Optimization · A/B Testing · Reporting

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